DOOH Retail Media
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Leverage retail media to boost your brand's presence and sales in physical stores.
What is Retail Media?
Definition
Ad space sold by retailers to advertisers, including banners on websites and digital screens in stores.
Digital Networks
Connected screens allowing advertisers to do more with their media budgets in physical retail spaces.
Multiple Retailers
Campaigns can run across various stores, targeting customers near the point of purchase.
Types of Retail Media Displays
Point of Sale
Screens at checkout lines capture attention during purchase.
Front of Store
Large digital toppers on coin machines and key copiers.
Around the Retailer
Urban panels and billboards in parking lots and nearby areas.
Targeting Capabilities
1
Store Selection
Choose specific stores based on product availability and stock levels.
2
Proximity Targeting
Include outdoor screens near retail locations for broader reach.
3
Timing Optimization
Run ads during peak store hours using Google Popular Times integration.
Planning a Retail Media Campaign
1
Identify Stores
Determine which stores carry your products and have the most stock.
2
Analyze Data
Use first-party data to target specific stores and areas.
3
Select Media Inventory
Choose screens inside stores and nearby outdoor displays.
4
Activate Campaign
Use platforms like Nemo to plan, activate, and measure performance.
Customer Journey Touchpoints
1
Driving to Store
Reach consumers with billboard ads on their way to shop.
2
Parking Lot
Engage shoppers with urban panel displays before entering the store.
3
In-Store Experience
Guide purchases with digital toppers and point-of-sale screens.
4
Checkout
Reinforce messaging at the register during final purchase decisions.
Benefits of Retail Media
Increased Visibility
Reach customers at multiple touchpoints along their shopping journey.
Enhanced Experience
Ads fit into the customer experience rather than competing for attention.
Improved Sales
High-quality campaigns drive performance and increase sales.
Walmart Retail Support Advertising
Drive in-store purchases and increase brand awareness with targeted digital out-of-home (DOOH) advertising near Walmart stores. This powerful retail support strategy allows you to reach customers at crucial decision-making moments and boost sales of your products at Walmart locations.
Drive In-store Purchases
1
Run ads on screens (DOOH) in close proximity to Walmart Stores.
Target customers near Walmart locations to influence purchase decisions.
2
Only geofence the Walmart stores that carry the product.
Ensure your ads are shown only near relevant store locations.
3
Grow market awareness around physical stores
Increase visibility and foot traffic to Walmart locations carrying your products.
4
Increase awareness of new SKU's and food products
Promote new product launches and drive trial purchases.
Sample Placements 1KM or less from Walmart
Getting Started with Retail Media
1
Identify Products
Determine which of your products are sold in physical retail locations.
2
Plan Strategy
Develop a comprehensive strategy targeting key stores and touchpoints.
3
Launch Campaign
Activate your retail media campaign and monitor performance.