DOOH Retail Media
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Leverage retail media to boost your brand's presence and sales in physical stores.
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What is Retail Media?
Definition

Ad space sold by retailers to advertisers, including banners on websites and digital screens in stores.

Digital Networks

Connected screens allowing advertisers to do more with their media budgets in physical retail spaces.

Multiple Retailers

Campaigns can run across various stores, targeting customers near the point of purchase.

Types of Retail Media Displays
Point of Sale

Screens at checkout lines capture attention during purchase.

Front of Store

Large digital toppers on coin machines and key copiers.

Around the Retailer

Urban panels and billboards in parking lots and nearby areas.

Targeting Capabilities
1
Store Selection

Choose specific stores based on product availability and stock levels.

2
Proximity Targeting

Include outdoor screens near retail locations for broader reach.

3
Timing Optimization

Run ads during peak store hours using Google Popular Times integration.

Planning a Retail Media Campaign
1
Identify Stores

Determine which stores carry your products and have the most stock.

2
Analyze Data

Use first-party data to target specific stores and areas.

3
Select Media Inventory

Choose screens inside stores and nearby outdoor displays.

4
Activate Campaign

Use platforms like Nemo to plan, activate, and measure performance.

Customer Journey Touchpoints
1
Driving to Store

Reach consumers with billboard ads on their way to shop.

2
Parking Lot

Engage shoppers with urban panel displays before entering the store.

3
In-Store Experience

Guide purchases with digital toppers and point-of-sale screens.

4
Checkout

Reinforce messaging at the register during final purchase decisions.

Benefits of Retail Media
Increased Visibility

Reach customers at multiple touchpoints along their shopping journey.

Enhanced Experience

Ads fit into the customer experience rather than competing for attention.

Improved Sales

High-quality campaigns drive performance and increase sales.

Walmart Retail Support Advertising

Drive in-store purchases and increase brand awareness with targeted digital out-of-home (DOOH) advertising near Walmart stores. This powerful retail support strategy allows you to reach customers at crucial decision-making moments and boost sales of your products at Walmart locations.

Drive In-store Purchases
1
Run ads on screens (DOOH) in close proximity to Walmart Stores.

Target customers near Walmart locations to influence purchase decisions.

2
Only geofence the Walmart stores that carry the product.

Ensure your ads are shown only near relevant store locations.

3
Grow market awareness around physical stores

Increase visibility and foot traffic to Walmart locations carrying your products.

4
Increase awareness of new SKU's and food products

Promote new product launches and drive trial purchases.

Sample Placements 1KM or less from Walmart
Getting Started with Retail Media
1
Identify Products

Determine which of your products are sold in physical retail locations.

2
Plan Strategy

Develop a comprehensive strategy targeting key stores and touchpoints.

3
Launch Campaign

Activate your retail media campaign and monitor performance.